Sark Tourism’s On-line Survey
Sark Tourism ran an online survey between August 2016 and April 2017 in order to discover what visitors to Sark thought of the island. Over 4,000 people took part and the outcome was very positive and insightful.
The natural, unspoilt beauty was the clear winner when it came to what the visitors enjoyed most: with a resounding 58% saying they enjoyed a combination of the scenery and nature and walking around a car free environment whilst enjoying a more gentle pace of life. The next most popular item was Sark hospitality which, as you can imagine, makes us very proud, particularly in an era where people seem to have less time for strangers and polite conversation.
Just over 36% of those taking part in the survey have visited Sark on more than two occasions (the options given were ‘once’, ‘twice’ and ‘more than twice’) which is a high number of returning visitors, particularly when the cost of air travel is lower than days gone by and the world as a whole is more accessible
When it came to the question as to whether their stay on Sark was value for money, a resounding 95% said yes. Furthermore, 92% rated their accommodation experience as excellent or very good.
Perhaps the most important question asked was: ‘on a scale of 0-10, where 0 is unlikely and 10 is very likely, how likely would you be to recommend visiting Sark to a friend or family?’ 75% awarded a 10 and 21% awarded either a 9 or 8 (in almost equal measure).
Visitors to Sark are obviously very satisfied with their experience and their word of mouth recommendation is a great accolade and a fantastic way for us to grow our visitor numbers steadily and organically into the future.
And its not just the visitors taking part in our survey who are singing Sark’s praises. The travel experts at Rough Guide also think its one of the best places to visit in the world. The Rough Guide released a list of their top 35 greatest travel experiences this month and Sark came in at number 11, sharing the limelight with exotic places such as Sri Lanka, Machu Picchu and Ningaloo Reef in Australia and ranked higher than places like the Sahara, Chile, India and New Zealand.
So why wait, come and visit Sark this summer.